Go from idea to
ready to scale.
For early-stage founders who are sick of being stuck and need a partner to accelerate their startup. Founder Guide gives you the plan and does the hard parts for you, from writing your posts and landing pages to turning customer calls into your next move. One system that runs every day.
Private by default. Never sold, shared, or used to train AI.
From the founder
“I built Founder Guide to give early-stage founders what I wish I had: a way to stop wasting time on the wrong things.”
— Todd Bashor, founder of Founder Guide
Case studyHow a non-technical founder launches DryrunThe real cost
Stuck between idea and steady revenue?
Going it alone
Notion, ChatGPT, a half-built deck, and ten tabs of advice. No system underneath, no one checking your thinking. You work hard and still feel like you're guessing.
Advice overload
Twitter, YC, mentors, podcasts. Most of it is theory that doesn't fit your situation, and none of it adds up to one plan you can act on.
Information sprawl
Research, notes, call recordings, and ideas scattered across docs and chats. Nothing connects, so you never see the whole business at once.
Weak signals
You talk to the wrong people or ask the wrong questions, so feedback tells you nothing. Cycles burn and the product gets built on hunches.
Generic AI advice
A blank ChatGPT prompt knows nothing about your market or your evidence. You get confident-sounding misdirection instead of a real next step.
No one in your corner
No one to pressure-test a decision, keep you honest, or help you restart when you stall. Momentum quietly leaks away, week after week.
The method
The engine that will power your progress.
For each step you take,Founder Guide captures what you learn, reads the signal, and hands back a sharper plan, so every week you climb instead of spin.
Act
You take one real step
Capture
It logs what you learn
Reflect
It reads the signal
Adjust
It resharpens the plan
The choice
How much help do you need?
Going it alone
- Scattered tools
- Generic advice
- No feedback loop
The default. A lot of effort that rarely compounds.
One robust system
- One comprehensive plan
- Riskiest thing first
- Sharper every week
Tailored support for every step of the way.
Start the systemFounder Guide + In Person
- The system, plus people
- Office hours and workshops
- A room of founders like you
- A founder who has built, sold, and coached
Everything in the system, plus real people in the room.
Join the groupWhat actually changes
Going it alone vs. with Founder Guide.
The same four moments, going it alone versus running the system.
What Founder Guide does for you
Results, not just a plan.
These are some ofthe operational jobs Founder Guide handles for you.
Talk to the right customers
Founder Guide pinpoints who actually buys and turns every conversation into evidence for you.
- A sharp ideal-customer profile, built from your notes
- Discovery scripts written for you, tied to your riskiest question
- Each call captured as evidence that updates the plan
Get the word out
Founder Guide writes the marketing you keep putting off, in your own voice.
- LinkedIn and X posts drafted from your real story
- A landing page written and designed for you to convert
- Outreach and channel picks that get replies
Turn interest into a pipeline
Stop losing the people who already said yes.
- Collect contacts from outreach and signups in one place
- Every person and conversation logged automatically
- Reminders to follow up before a lead goes cold
Pricing
Start free. Grow into it.
The next 10 Builder members get a 1:1 business audit, a distribution strategy, and a roadmap built around your startup.
Starter
Try it out for free. No credit card required.
- Business profile & startup plan
- Weekly focus
- Social post composer
- Community access
Operator
Run one product, end to end.
- Everything in Starter
- Enough AI usage for one product
- Freedom to work on multiple ideas
- Collaborate with others
Builder
Expertise on tap.
- Everything in Operator
- AI for multiple ideas
- Group sessions
- Mentor support and workshops
Questions
Good things to ask first.
An AI guide with a team of specialists that builds a living profile of your startup, finds what’s blocking you, and does the next piece of work with you, week after week. You make the calls, it handles the heavy lifting.
Yes. Every member gets the community and office hours. Builder adds expert sessions, Founder Circle adds direct founder access, and an in-person layer with workshops is coming soon.
No equity, no cohort, no calendar. Founder Guide is a system that runs every day on your own timeline, with people to lean on when you need them.
Private by default. Your work is never sold, shared, or used to train AI.
Perfect time to start. We’ll begin with your biggest unknown and build from there, one small step at a time.
Your startup deserves a system,
not another tab.
Find what’s blocking you, free.
Evaluate your idea, it’s free
Optional add-on
Post once. Everywhere. Automatically.
Basic social management is free, every plan gets the full composer. When you are ready to stop pasting the same post into five tabs, switch on Social automation and Founder Guide does the posting, scheduling, and engagement tracking for you.
Add it to any paid plan. Run one platform or five, you only pay for the accounts you actually connect. X runs on a small pay-as-you-go balance with a cap you set.