Ship what customers will pay for. Faster.
Turn scattered ideas and advice into a sequenced, evidence-based weekly plan. Save 8+ hours/week and aim for paying customers within 90 days with one operating system for pre-revenue B2B SaaS founders.
Results vary by effort and context.
Built by a founder, for founders
“After seeing pre-revenue founders lose precious runway to scattered advice and unfinished experiments, I built Founder Guide. My goal is to give you what I wish I’d had: one operating system, one plan, a faster path to first customers.”
Todd Bashor, CEO
Stuck between idea and customers
Without a sequenced, evidence-based plan, you lose 8–12 hours/week and 4–8 weeks of runway — delaying your first paying customers.
Advice Sprawl
Conflicting playbooks from Twitter, YC, and mentors leave you with no unified, sequenced plan.
Tool Chaos
Information scattered across Notion, Sheets, and ChatGPT. No comprehensive visibility into your business state.
Validation Drift
Talking to the wrong people and low-signal discovery leads to building features without proof.
Generic Accelerators
Broad advice with no B2B SaaS specificity, often asking for equity in exchange for slow processes.
AI Noise
Generic suggestions not grounded in evidence or the full context of your business.
Lack of Support
No one to bounce ideas off or provide regular encouragement, leading to decision paralysis and discouragement.
One operating system to reach your first paying customers
Founder Guide turns your notes and documents into a comprehensive and actionable Launch Plan with weekly goals tied to customer signals.
Launch Plan
Maintain a holistic view of your business by ingesting your thoughts, documents and AI input. Includes confidence and completeness scores.
- Unified single-pane view
- Evidence-based scoring
AI Specialists
Work with a team of contextually-aware AI agents covering the entire validation and distribution process to help you validate your ideal customer profile (ICP), prioritize activities, and generate assets.
- Deep B2B SaaS context
- Generate scripts & emails
Weekly Reviews
Make systematic progresss with auto-prompts that help you reflect on learnings, update confidence scores, and adjust the backlog and Launch Plan based on new signals.
- Sequenced weekly plan
- Kill low-impact work
From trudging to traction: Launch Plan + AI Specialists + Weekly Reviews → 3–5 customers within 90 days (goal).
What's live today
After testing the prototype with dozens of pre-revenue founders, early access will start in December 2025.
Launch Plan
Editable plan covering problem, customer, market, solution, pricing, go-to-market, and retention. Self-assessment with auto-calculated confidence and completeness scores.
Document Analysis
Upload markdown, text, CSV, and PDFs for analysis and integration into the Launch Plan. Agents can reference documents in the future.
AI Specialists
Work with a whole team that always answers with the context of your business in mind. Founder Guide, Problem Scout, Persona Builder, Market Analyst, Solution Architect, Pricing Strategist, GTM Strategist, Growth Analyst.
Plan Generator
Creates an editable weekly focus with 3–5 priorities, next actions, outreach blocks, all tied to launch plan fields.
Conversations & Suggestions
You are in control. AI recommends edits to launch plan fields and you decide what to apply. Weekly reflection questions auto-suggested from recent plan updates and plan generator output.
Asset Generators
Per-section questions, discovery scripts, outreach emails, objection handling, and more. Exports to Markdown.
Coming soon: Multiple projects, multiple collaborators, and MCP integration for tools like Cursor and Claude Desktop.
How it works
From setup to weekly execution in four steps
Set up Launch Plan
30–45 MIN
Complete self-assessment, system structures your initial knowledge graph, import documents or notes, and apply recommendations.
OUTPUT
Live Launch Plan with gap analysis
Prioritize and Plan
15–20 MIN
Run Plan Generator to produce 3–5 weekly priorities, next actions, outreach blocks, and scripts.
OUTPUT
Weekly plan with clear focus
Execute and Generate
ONGOING
Use Asset Generators to create scripts, landing page copy, emails, and objection handling.
OUTPUT
Scripts, emails, and tactical help
Review and Learn
20–30 MIN WEEKLY
Review prompts summarize new signals, update confidence scores, and adjust next week's plan.
OUTPUT
Updated plan and next week's focus
When to use Founder Guide
Specific scenarios where Founder Guide helps pre-revenue B2B SaaS founders
Prioritize Your Weekly Plan
When
- •You have too many tasks and no clear priority
- •You want focus aligned with customer signals
- •You need a weekly cadence that sticks
Get
- •3-5 weekly priorities tied to plan gaps
- •Next actions with time estimates
- •Outreach blocks and review prompts
- •Weekly recommendations on what to build next
Validate Your Ideal Customer
When
- •You have broad hunches but no clear target
- •Discovery calls feel scattered
- •You need to narrow focus fast
Get
- •ICP definition grounded in your notes
- •Segment prioritization based on signals
- •Target list suggestions
- •Confidence score based on problem/solution fit
Run Discovery Calls
When
- •You need a structured discovery process
- •You want to capture and analyze learnings
- •You need scripts that evolve with feedback
Get
- •Discovery scripts tied to your problem/ICP
- •Weekly prompts to log insights
- •Confidence score updates per call
- •Generated scripts & objection handling assets
Create Marketing & Sales Content
When
- •You need a high-converting landing page for your product
- •You need cold email templates and outreach assets
- •You want objection handling grounded in evidence
Get
- •Ready-to-use content for your page builder based on your validation data
- •Outreach emails using your language
- •Demo scripts with customer-specific hooks
- •Objection handling tied to real feedback
Reach People Who Will Pay
When
- •You know your ideal customer but struggle to find them
- •You need to systematically get in front of qualified prospects
- •You need a repeatable process for growth
Get
- •Channel recommendations for reaching your ideal users
- •2 weekly outreach blocks with prepared scripts
- •Weekly learning review to capture insights and refine approach
- •Pipeline tracking and strategy adjustments based on signals
Prioritize Your Roadmap
When
- •Your roadmap is bloated features based on hunches
- •You need help reducing a feature to its simplest form
- •You want evidence-based prioritization
Get
- •Feature triage based on customer signals
- •Roadmap recommendations tied to your ideal customer
- •Elimination of low-impact backlog based on evidence
- •Ready to execute prompts for AI coding agents