Follow a clear,
guided path to
paying customers.
An AI-guided system that helps founders turn doubt into paying customers. Transform scattered ideas and conflicting advice into a coherent business model and a sequenced, evidence-based weekly plan. Save hours each week and accelerate your path to paying customers in 90 days with a single operating system built for pre-revenue B2B SaaS founders.
Built by a founder, for founders
“After seeing pre-revenue founders lose precious runway to scattered advice and unfinished experiments, I built Founder Guide. My goal is to give you what I wish I’d had: one operating system, one plan, a faster path to first customers.”
Todd Bashor, CEO
Stuck between idea and paying customers
Without a sequenced, evidence-based plan, pre-revenue founders lose 8–12 hours/week and 4–8 weeks of runway, delaying your path to paying customers and compounding self-doubt.
Advice Overload
You’re surrounded by advice from Twitter, YC, and mentors, yet most of it is theoretical and hard to apply to your situation. You still end up without a unified, sequenced plan.
Information Sprawl
Your research, notes, interviews, and ideas are scattered across Notion, Google Docs, and ChatGPT. Nothing connects, and you have no clear picture of your business.
Weak Signals
You talk to the wrong people, ask the wrong questions, or collect low-signal feedback, leading to wasted cycles and features built without evidence.
Expensive Accelerators
Accelerators often cost equity, fees, and valuable time, yet still fail to give you a clear plan to paying customers. You invest heavily without knowing if the payoff will ever come.
Generic AI Advice
ChatGPT and other AI tools give generic suggestions that aren’t grounded in your evidence, your market, or your business model, leading to misdirection instead of clarity.
Lack of Support
You don’t have anyone to review your thinking, keep you accountable, or help you regain momentum, leading to decision paralysis and discouragement.
One operating system to reach your first paying customers
Founder Guide turns your notes and documents into a comprehensive and actionable Launch Plan with weekly goals tied to customer signals.
Launch Plan
Maintain a holistic view of your business by ingesting your thoughts, documents and AI input. Includes confidence and completeness scores.
- Unified single-pane view
- Evidence-based scoring
AI Specialists
Work with a team of contextually-aware AI agents covering the entire validation and distribution process to help you validate your ideal customer profile (ICP), prioritize activities, and generate assets.
- Deep B2B SaaS context
- Generate scripts & emails
Weekly Reviews
Make systematic progresss with auto-prompts that help you reflect on learnings, update confidence scores, and adjust the backlog and Launch Plan based on new signals.
- Sequenced weekly plan
- Kill low-impact work
From trudging to traction: Launch Plan + AI Specialists + Weekly Reviews → 3–5 customers within 90 days (goal).
Features to Accelerate Your Progress
From planning to execution, Founder Guide has you covered.
Launch Plan
Editable plan covering problem, customer, market, solution, pricing, go-to-market, and retention. Self-assessment with auto-calculated confidence and completeness scores.
Document Analysis
Upload markdown, text, CSV, and PDFs for analysis and integration into the Launch Plan. Agents can reference documents in the future.
AI Specialists
Work with a whole team that always answers with the context of your business in mind. Founder Guide, Problem Scout, Persona Builder, Market Analyst, Solution Architect, Pricing Strategist, GTM Strategist, Growth Analyst.
Plan Generator
Creates an editable weekly focus with 3–5 priorities, next actions, outreach blocks, all tied to launch plan fields.
Suggestions
You are in control. AI recommends edits to launch plan fields and you decide what to apply. Weekly reflection questions auto-suggested from recent plan updates and plan generator output.
Asset Generators
Per-section questions, discovery scripts, outreach emails, objection handling, and more. Exports to Markdown.
How it works
From setup to weekly execution in four steps
Set up Launch Plan
30–45 MIN
Complete self-assessment, system structures your initial knowledge graph, import documents or notes, and apply recommendations.
OUTPUT
Live Launch Plan with gap analysis
Prioritize and Plan
5 MIN
Run Plan Generator to produce 3–5 weekly priorities, next actions, outreach blocks, and scripts.
OUTPUT
Weekly plan with clear focus
Execute and Generate
ONGOING
Use Asset Generators to create scripts, landing page copy, emails, and objection handling.
OUTPUT
Scripts, emails, and tactical help
Review and Learn
20–30 MIN WEEKLY
Review prompts summarize new signals, update confidence scores, and adjust next week's plan.
OUTPUT
Updated plan and next week's focus
When to use Founder Guide
Specific scenarios where Founder Guide helps pre-revenue founders
Prioritize Your Weekly Plan
When
- •You have too many tasks and no clear priority
- •You want focus aligned with customer signals
- •You need a weekly cadence that sticks
Get
- •3-5 weekly priorities tied to plan gaps
- •Next actions with time estimates
- •Outreach blocks and review prompts
- •Weekly recommendations on what to build next
Validate Your Ideal Customer
When
- •You have broad hunches but no clear target
- •Discovery calls feel scattered
- •You need to narrow focus fast
Get
- •ICP definition grounded in your notes
- •Segment prioritization based on signals
- •Target list suggestions
- •Confidence score based on problem/solution fit
Run Discovery Calls
When
- •You need a structured discovery process
- •You want to capture and analyze learnings
- •You need scripts that evolve with feedback
Get
- •Discovery scripts tied to your problem/ICP
- •Weekly prompts to log insights
- •Confidence score updates per call
- •Generated scripts & objection handling assets
Create Marketing & Sales Content
When
- •You need a high-converting landing page for your product
- •You need cold email templates and outreach assets
- •You want objection handling grounded in evidence
Get
- •Ready-to-use content for your page builder based on your validation data
- •Outreach emails using your language
- •Demo scripts with customer-specific hooks
- •Objection handling tied to real feedback
Reach People Who Will Pay
When
- •You know your ideal customer but struggle to find them
- •You need to systematically get in front of qualified prospects
- •You need a repeatable process for growth
Get
- •Channel recommendations for reaching your ideal users
- •Outreach recommendations with prepared scripts
- •Weekly learning review to capture insights and refine approach
- •Pipeline tracking and strategy adjustments based on signals (coming soon)
Prioritize Your Roadmap
When
- •Your roadmap is bloated features based on hunches
- •You need help reducing a feature to its simplest form
- •You want evidence-based prioritization
Get
- •Feature triage based on customer signals
- •Roadmap recommendations tied to your ideal customer
- •Elimination of low-impact backlog based on evidence
- •Ready to execute prompts for AI coding agents
Pricing
Choose the plan that fits your product launch journey.
Start moving your idea forward
- 1 Launch Plan
- All core launch plan sections
- All core AI specialist agents
- Weekly plan generation (12 tasks/month)
- Asset generation (3 assets/month)
- Document management
Perfect for: Founders ready to validate systematically
Build comprehensive launch plans
Track your progress
Accelerate your launch
$19/month billed annually
- Everything in Starter
- Unlimited Launch Plans
- Weekly plan generation (40 tasks/month)
- Asset generation (10 assets/month)
- Document analysis (10 documents/month)
- Field-level suggestions (80/month or 1000/year)
- Launch Plan exports
- Unlimited collaborators (view-only and editors)
- Priority support
Perfect for: Serious founders and product teams
Boost productivity with advanced launch guidance and assets
Work with unlimited collaborators
No equity taken, no hidden fees. Just one plan, one place, faster to first customers.